最近與客戶交談，報價，客戶常說的是“這么貴，那不如做競價排名”網(wǎng)絡(luò)教學(xué)網(wǎng)絡(luò)在這里給了我們一些競價排名和網(wǎng)站優(yōu)化的優(yōu)點(diǎn)和缺點(diǎn)，讓客戶知道如何比較價格網(wǎng)站優(yōu)化和PPC。

         的PPC的優(yōu)點(diǎn)和缺點(diǎn)：

         優(yōu)點(diǎn)：

         快速設(shè)置關(guān)鍵詞價格：充電瞬間可以進(jìn)入百度排名的前十名，位置可以控制的。

         2，無限數(shù)量的關(guān)鍵字：在后臺可以設(shè)置無數(shù)的關(guān)鍵詞推廣，數(shù)量自己控制，沒有任何限制。

         3，關(guān)鍵詞，無論難易程度：不論如何流行的關(guān)鍵詞，只要你想做的事，你可以進(jìn)入前三甚至。

         缺點(diǎn)：

         1，高價格競爭力的話，價格可以達(dá)到幾元，甚至上千萬美元的人民幣，消費(fèi)幾千元甚至幾萬元人民幣一個月，如果是做長期，需要長期的成本如此高的成本。

         管理麻煩：如果你想確保定位和控制成本，你需要每天價格查看，設(shè)置最合適的價格為拍賣。

         人事管理：需要手工篩關(guān)鍵詞選擇了正確的關(guān)鍵詞，衡量價格，檢查效果，這將支付雇員工資。

         各自獨(dú)立的發(fā)動機(jī)：每個引擎都是單獨(dú)的，你在百度競價，谷歌也不會出現(xiàn)排名雅虎，也不會出現(xiàn)排名，如果你想要所有引擎排名，那就要花費(fèi)很多的時間反復(fù)和推廣費(fèi)用。

         穩(wěn)定性差：一旦別人的價格比你高，你會排在后面;一旦您的帳戶預(yù)算的日常消費(fèi)，你的排名就會立刻消失。

         6，惡意點(diǎn)擊：競價排名惡意點(diǎn)擊，你一半的廣告費(fèi)用是競爭對手，廣告公司的空閑無聊的人，這些人不會給你任何好處消耗的惡意點(diǎn)擊，你無法阻止。

         搜索引擎優(yōu)化的優(yōu)點(diǎn)和缺點(diǎn)：

         優(yōu)點(diǎn)：

         便宜：網(wǎng)站優(yōu)化維護(hù)的成本，一年的排名可能只是做競價一到兩個月的成本相比，拍賣便宜。

         2，管理簡單：企業(yè)無需專人管理，所有的網(wǎng)站優(yōu)化服務(wù)，為您的維護(hù)，企業(yè)也只是不定期觀察下排名位置是穩(wěn)定的，可以為您節(jié)省聘請專業(yè)人士來管理你的開支。

         3引擎通吃：網(wǎng)站優(yōu)化最大的好處是獨(dú)立的發(fā)動機(jī)，即使你只需要優(yōu)化百度，但谷歌，雅虎或其他搜索引擎排名的結(jié)果將有所改善，在無形中給您帶來更有效的訪問者。

         4，不要擔(dān)心惡意點(diǎn)擊：我們所做的效果是自然排名，不支付每次點(diǎn)擊的，不管你的競爭對手如何點(diǎn)，不會給你浪費(fèi)錢。

         穩(wěn)定性：好排名的網(wǎng)站優(yōu)化技術(shù)，與正規(guī)網(wǎng)站，只要保養(yǎng)得當(dāng)，排名的穩(wěn)定性非常強(qiáng)，可能不會改變在幾年的位置。

         缺點(diǎn)：

         見效慢：網(wǎng)站優(yōu)化排名并不快，和普通難度的詞大約需要2-3個月的時間，更困難的話，你需要4-5個月甚至更長的時間，建議公司可以銷售淡季網(wǎng)站優(yōu)化工作的銷售旺季，排名基本穩(wěn)定。

         2，排名規(guī)則的不確定性：每一個不同的搜索引擎排名規(guī)則可能會改變在當(dāng)天的搜索引擎排名規(guī)則，或許還會有原來的排名位置的變化，這是正常的現(xiàn)象，我們將研究的最新規(guī)則最快恢復(fù)的網(wǎng)站的排名。

         關(guān)鍵詞區(qū)分難易程度：太熱了競爭性的關(guān)鍵字，如：手機(jī)，MP3等，做優(yōu)化排名難度是很大的，這需要一個很長的時間，而且價格是非常高的，所以也很難字是不適合的，用于優(yōu)化。

         關(guān)鍵字：網(wǎng)站優(yōu)化頁面，數(shù)量有限，建議只是一家之言，不超過3-4，1-2是主詞，剩余1-2分割，不能做PPC的那種想做的事多少多少的效果。

         排名位置在PPC：這是由百度的規(guī)則后，才PPC網(wǎng)站的自然排名的位置，如果第一個網(wǎng)頁上的所有PPC，那么自然排名只能出現(xiàn)在第二頁，這種情況下，只有百度存在。

         綜合分析：

         優(yōu)點(diǎn)和缺點(diǎn)相比上述網(wǎng)站優(yōu)化，整體效果是遠(yuǎn)遠(yuǎn)強(qiáng)于PPC的，價格是低于PPC幾次，那些聲稱自己是誰如此昂貴的，它是更好地做競價排名“公司只是使用網(wǎng)站優(yōu)化的價格，他也每天的成本控制百度競價相比，他們并沒有考慮網(wǎng)站優(yōu)化提高網(wǎng)站排名在所有的引擎也忽略了做其他搜索引擎的競價成本的錯覺。

         最后，我必須說，PPC和網(wǎng)站優(yōu)化的長處和短處，大量的客戶建議的廣告預(yù)算，可以考慮先做競價排名，網(wǎng)站優(yōu)化工作，在規(guī)定的時間結(jié)束時，排名的網(wǎng)站優(yōu)化工作符合要求的PPC ，然后取出，這可能是一個很好的過渡，不會影響對于任何一個企業(yè)的營銷，營銷是第一位的，無論網(wǎng)站優(yōu)化或PPC營銷和服務(wù)，這樣做的核心目的的廣告。

         Recent conversations with customers, the quoted price, customers often say is "so expensive, it had better do PPC" web teaching network here gave us something about the advantages and disadvantages of PPC and website optimization, Let customers know how to compare the prices of website optimization and PPC.

         The advantages and disadvantages of PPC:

         Advantages:

         A quick set Keywords Price: recharge instantly can enter Baidu ranked in the top ten, location can control.

         2, unlimited number of keywords: numerous keyword promotion can be set in the background, the number of their control, without any restrictions.

         3, keyword, regardless of the degree of difficulty: no matter how popular key words, as long as you want to do, you can enter the first three even.

         Disadvantages:

         1, the high price: competitive words, the price can reach a few dollars, or even tens of dollars RMB, the consumption of a few thousand dollars or even a few million RMB a month, if it is to do long-term, it would require long-term cost of such a high cost.

         , Management trouble: If you want to ensure that the location and control costs, you need every day prices View, set the most appropriate price for the auction.

, Personnel management: the need for hand screening Keywords picked the right keywords, the measure of the price, check effect, This will then pay the wages of the employee.

         Respective independence of the engine: each engine are each separate, you do in Baidu bidding, Google it will not appear ranking Yahoo that will not appear ranking, if you want all engines ranking it would have to spend many times repeatedly and promotion expenses.

         Poor stability: Once the price of others than your high, you will be ranked behind; Once your account budget for daily consumption is over, your rankings will immediately disappear.

         6, malicious Click: PPC malicious clicks, you half the advertising costs are competitors, advertising agencies idle boring people to malicious clicks consumed the, these people will not give you any benefits , and you can not be prevented.

         seo advantages and disadvantages:

         Advantages:

         Cheap: website optimization to maintain the cost of one-year ranking might just do the bidding to the cost of one to two months, compared to auction cheap.

         2, management is simple: the enterprise no special management, all by the website          optimization services for your maintenance, companies do only irregularly observed under ranking position is stable and can save you hire professionals to manage your expenses.

         3 engine take-all: website optimization biggest benefit is the independence of the engine, even if you only require optimized for Baidu, but the results of Google, Yahoo or other search engine ranking will improve, in virtually to bring you a more effective visitor.

         4, do not have to worry about malicious clicks: the effect of what we do is natural rank, not pay-per-click, no matter how your competitors point, will not give you waste money.

         Stability: well ranked website optimization techniques with regular websites, as long as proper maintenance, the stability of the rankings is very strong, probably will not change in the location of a few years.

         Disadvantages:

         Slow effect: ranking website optimization is not quick, and the general difficulty of the word takes about 2-3 months time, the more difficult words you need 4-5 months or even longer, it is recommended that companies can The off-season sales website optimization work to the sales season ranked basically stable.

         2, the uncertainty of the ranking rules: each of the different rules of the search engine ranking may change in the day of a search engine ranking rules, perhaps there will be original ranking position change This is a normal phenomenon, we will study the latest rules fastest regain the ranking of the site.

         Keywords distinguish the degree of difficulty: too hot competition keywords, such as: mobile phone, MP3, etc., do optimization rankings difficulty is great, which requires a very long time, and the price will be very high, so too difficult the word is not suitable for the optimization.

         4, a limited number of keywords: website optimization page recommend only one of the words, no more than 3-4, the 1-2 is the main word, remaining 1-2 segmentation, can not do PPC the kind of want to do how much how much effect.

         Ranking position in the PPC: This is determined by the rules of Baidu, the location of the natural ranking only after the PPC website, if the first page all over the PPC, then natural ranking can only appear in the The second page, such cases only Baidu exist.

         Comprehensive analysis:

         Advantages and disadvantages compared to the above, the overall effect of site optimization is far stronger than the PPC, the price is lower than the PPC several times, those who claim to be so expensive, it is better to do PPC "companies are just using the website optimize the price and he did compared to the daily cost control Baidu bid, they did not consider the website optimization website ranking improve in all engines will also neglected to do the bidding of other search engines will take the cost of the illusion.

         Finally, I have to say, PPC and website optimization strengths and weaknesses, plenty of customers recommend advertising budget, can be considered to do first PPC, website optimization work in the time when the end of the website optimization work, ranking meet the requirements PPC, and then removed, this can be a good transition will not impact on the marketing for any business, marketing is the first one, regardless of site optimization or PPC marketing and service, this is done the core purpose of the ad.